YETI
YETI is a consumer brand selling ultra-durable coolers, drinkware, and bags.
Email Marketing
As a designer with YETI's in-house creative studio, my work spanned all things marketing. Sell sheets, product packaging, illustration, photo retouching, and email design were my day-to-day. The design of marketing emails for YETI included development of individual modules (for re-use) and ensuring appropriate visual hierarchy to support the messaging goals.
As a designer with YETI's in-house creative studio, my work spanned all things marketing. Sell sheets, product packaging, illustration, photo retouching, and email design were my day-to-day. The design of marketing emails for YETI included development of individual modules (for re-use) and ensuring appropriate visual hierarchy to support the messaging goals.
• "It's almost here" was a teaser for a product launch with a CTA to pre-order.
• "...now available" promoted an official product launch. Extending the reach of the email was additional messaging below the fold, which unveiled a partnership with Howler Bros, a consumer brand with a lookalike audience.
• "Mavis Staples" featured value-add content, offering a Spotify playlist curated by an artist popular within the brand's primary demographic. Below the fold was a plug for YETI's festival-related gear. (2017)
• "...now available" promoted an official product launch. Extending the reach of the email was additional messaging below the fold, which unveiled a partnership with Howler Bros, a consumer brand with a lookalike audience.
• "Mavis Staples" featured value-add content, offering a Spotify playlist curated by an artist popular within the brand's primary demographic. Below the fold was a plug for YETI's festival-related gear. (2017)
![](https://cdn.myportfolio.com/eb9cf7b1-d5d8-443a-beec-c5c21416e1f3/bad27172-c24f-42d2-a063-4f7231f731fa_rw_1200.png?h=88d55f2a6280b4ea66d3e2c858610328)
![](https://cdn.myportfolio.com/eb9cf7b1-d5d8-443a-beec-c5c21416e1f3/b60998df-4a23-4bdd-b81d-8abb4b34d06a_rw_600.png?h=28020961c7709f6e03595ea55f0df5e0)
![](https://cdn.myportfolio.com/eb9cf7b1-d5d8-443a-beec-c5c21416e1f3/36ca9833-5a70-423c-a84c-a4e6b1a7a632_rw_1200.png?h=654b1b5143c9a89de3df5a70b073117d)