YETI
YETI is a consumer brand selling ultra-durable coolers, drinkware, and bags.
Email Marketing
As a designer with YETI's in-house creative studio, my work spanned all things marketing. Sell sheets, product packaging, illustration, photo retouching, and email design were my day-to-day. The design of marketing emails for YETI included development of individual modules (for re-use) and ensuring appropriate visual hierarchy to support the messaging goals.
As a designer with YETI's in-house creative studio, my work spanned all things marketing. Sell sheets, product packaging, illustration, photo retouching, and email design were my day-to-day. The design of marketing emails for YETI included development of individual modules (for re-use) and ensuring appropriate visual hierarchy to support the messaging goals.
• "It's almost here" was a teaser for a product launch with a CTA to pre-order.
• "...now available" promoted an official product launch. Extending the reach of the email was additional messaging below the fold, which unveiled a partnership with Howler Bros, a consumer brand with a lookalike audience.
• "Mavis Staples" featured value-add content, offering a Spotify playlist curated by an artist popular within the brand's primary demographic. Below the fold was a plug for YETI's festival-related gear. (2017)
• "...now available" promoted an official product launch. Extending the reach of the email was additional messaging below the fold, which unveiled a partnership with Howler Bros, a consumer brand with a lookalike audience.
• "Mavis Staples" featured value-add content, offering a Spotify playlist curated by an artist popular within the brand's primary demographic. Below the fold was a plug for YETI's festival-related gear. (2017)
