Bazaarvoice
Bazaarvoice is a platform for brands and retailers to display customer reviews and social content on their sites.
The infographics below are top-of-funnel campaign pieces for lead generation via social, brand site, and partner sites. Each topic was further expanded upon using mid-funnel activities such as webinars, case studies, e-books, or demos. Within the Bazaarvoice Studio, our design process was such that the designer of the marquee campaign asset was also responsible for producing supporting assets. See examples in Banners. (2022)
Texas Hospital Association
Founded in 1930, the Texas Hospital Association (THA) is now one of the largest hospital associations in the country, representing more than 85 percent of the state’s acute-care hospitals and health care systems, which employ more than 400,000 health care professionals statewide.
Texas Hospitals Magazine
For more than 77 years, Texas Hospitals was the official magazine of THA. Published six times per year, the magazine focused on news, information, and thought leadership related to Texas hospitals and priority issues impacting health care.
For more than 77 years, Texas Hospitals was the official magazine of THA. Published six times per year, the magazine focused on news, information, and thought leadership related to Texas hospitals and priority issues impacting health care.
In 2017, I became the designer of "Snapshot," an infographic section at the close of each issue. Data types for this piece varied; some were quantitative, while others were processes or explainers. The client would deliver written copy without visuals, and I would distill the text and create engaging visuals for at-a-glance comprehension. Stylistically, "Snapshot" was intentionally set apart from the corporate brand.
My creative role grew to design of the entire publication. This included four features, six regular columns, plus "Snapshot." View further work in Magazine. (2017-2022)
